Introduction
As part of a major upgrade to one of the region’s most iconic and high-traffic cinemas, VOX Cinemas at Mall of the Emirates underwent a complete transformation to elevate the guest experience across its 23 screens
Scrabble played a central role in this flagship project, delivering advanced projection and LED display technologies that align with the cinema’s premium positioning and the VOX brand’s reputation for innovation.
In addition to technology upgrades, the refurbishment also enhanced comfort and aesthetics, ensuring the venue remains competitive in the region’s luxury entertainment landscape.
Key Highlights
- Laser Projection Upgrades Across All 23 Screens
- 10-Meter Hey LED Screen – First in the Middle East
- Atmos Sound System Integration
Conclusion
This project reflects Scrabble’s ongoing commitment to support cinema operators in future-proofing their venues with cutting-edge technologies and unforgettable experiences.
By replacing legacy Xenon projection systems with energy-efficient Laser Projectors, Scrabble delivered significant improvements in brightness, colour fidelity, operational cost savings, and environmental sustainability.
The 10-meter-wide Hey LED screen, complemented by an immersive Atmos sound system, set a new benchmark for premium large-format presentations in the Middle East — offering audiences a level of clarity, contrast, and high dynamic range beyond traditional projection.
Scrabble also provided system calibration, operator training, and a scalable infrastructure design to accommodate future enhancements, ensuring long-term value for VOX Cinemas and a consistently superior experience for their guests
This project stands as a testament to Scrabble’s ability to execute large-scale, high-profile upgrades seamlessly, blending technical expertise with an understanding of operator goals and audience expectations.