Introduction
Scrabble was proud to deliver the complete, end-to-end AV solution for Roxy Cinemas at Dubai Hills Mall, a flagship 15-screen multiplex that redefines the premium cinema experience in the region.
This project is home to the largest cinema screen in the Middle East and Africa, measuring an impressive 28 meters wide by 15 meters high, engineered to deliver a breathtaking large-format experience unmatched in the region. Designed for scale, performance, and innovation, every aspect of this complex pushes the boundaries of modern cinema while aligning with Roxy’s luxury brand identity.
This project featured the country’s first-ever Christie 6P Laser Projection system, introducing audiences to an unmatched visual experience with exceptional brightness, enhanced contrast, superior colour accuracy, and industry-leading 3D performance.
Key Highlights
- Laser Projection Systems Across All Auditoriums
- Boothless Auditorium Design for Streamlined Operations
- Dolby Atmos Sound in All 15 Screens
- Custom 28m x 15m Mega Screen Installation
- Full A/V Infrastructure Design, Integration & Automation
- Theatre Management System & NOC
- Electronic Content Delivery Solution
Additionally, Scrabble engineered custom mounting and structural support solutions for the mega screen throughout the auditoriums to optimize sound quality. Our team provided on-site training for operators, established preventive maintenance protocols, and designed the AV backbone to support future technology upgrades with minimal disruption.
Conclusion
Scrabble’s involvement from conceptual design to final commissioning ensured seamless integration of cutting-edge technologies and flawless execution, enabling a truly immersive, next generation moviegoing experience.
Roxy Cinemas at Dubai Hills stands as a testament to what’s possible when bold vision meets technical expertise, creating not just a cinema, but a landmark entertainment destination that sets new industry benchmarks.