Introduction
Scrabble proudly partnered with Reel Cinemas to launch their first-ever location in Bahrain, situated at the luxurious Marassi Galleria, one of the country’s most prestigious retail and lifestyle destinations. This premium 7-screen cinema includes a spectacular IMAX auditorium, bringing Bahraini audiences an elevated, large-format moviegoing experience for the very first time under the Reel Cinemas brand.
Scrabble provided a complete, turnkey AV solution, tailored to the high standards and brand promise Reel is renowned for, combining performance, reliability, and innovation. We ensured seamless integration of cutting-edge technologies across all auditoriums, aligned with the luxury aesthetic and operational needs of the venue.
Key Highlights
- Christie Laser Projection Systems Across All Screens
- Boothless Projection Solution
- Dolby Sound Systems Including 7.1 and Atmos
- AV Infrastructure, Integration, and Automation
- Content Delivery Setup
In addition to the core AV systems, Scrabble also provided expert calibration services to optimize picture and sound in each auditorium, operator training programs to support ongoing excellence, and future-ready provisions for easy upgrades and scalability. Technology upgrades with minimal disruption.
Conclusion
This landmark project marks a significant milestone for both Reel Cinemas and Scrabble, expanding Reel’s footprint into Bahrain and demonstrating Scrabble’s expertise in delivering premium, brand-defining cinema experiences across GCC.
Our close collaboration with Reel Cinemas ensured that the project was delivered on schedule, on budget, and in line with the high expectations of both the brand and its discerning Bahraini audience.